Age Positive Icons

The new range of icons was developed as part of a competition Ageing Better launched with Public Health England last year. SwaG Design won the bid to design the new icons with its ‘dancing couple’ entry, which gave the classic road sign featuring hunched over stickmen a makeover, replacing them with an older couple dancing.

The new range of icons has been designed in consultation with people in later life and aims to show the diversity of later life in a positive and realistic way. They were inspired by the eight World Health Organization (WHO) domains which make an Age-friendly Community, including transport, housing and social inclusion. They include images of cycling, gardening and doing the shopping.

The launch of the new icon range is part of a wider effort by Ageing Better to tackle ageism and use of damaging stereotypes across public life They follow the launch of an ‘age-positive’ image library, which offers a wide selection of photographs that avoid negative stereotypes associated with older people and are free for public use.

Download Age-positive icons