SOPA Information Sheet 4: Ensuring your message is accessible and inclusive

This information sheet covers imagery. Images are an important part of any campaign. They can help to make promotional materials eye-catching and convey your message. They may even replace lots of text, helping to make your campaign more accessible. However, images should be selected carefully to be as accessible and inclusive as possible. Avoid images that reinforce stereotypes that could alienate or offend people who you hope will support your campaign. Stereotyping is often unintended – everyone holds unconscious biases so you need to challenge yourself and be prepared to listen if others challenge you.